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INSIGHTS/ The Expert: Jill McCullough (LBS) – You Never Get a Second Chance to Make a First Impression

With over 30 years of experience, Jill McCullough is a master of voice and leadership. Her background as a dialect and acting coach for Hollywood icons like Meryl Streep, Harrison Ford, Penélope Cruz, and Adam Sandler brings unique insights into the role of voice and presence in shaping perception.

In today’s virtual world, first impressions are more critical than ever. Whether pitching to investors, presenting to the board, or onboarding colleagues, how you sound and communicate online can define your impact.

Why Voice and Language Matter in Virtual Settings

Without in-person cues, your voice becomes your primary tool for conveying confidence and authority. A steady, well-paced delivery signals composure, while rushing or speaking in a monotone can alienate your audience. Using clear, powerful language invites listeners into complex ideas, making even technical content accessible and engaging.

Virtual interactions also leave a lasting digital footprint. Unlike fleeting in-person meetings, recorded presentations can be revisited by decision-makers. You don’t get a second chance to make a first impression—and in the virtual world, that impression often lingers.

The First Few Seconds Matter Most

If you don’t grab attention at the start, it’s unlikely you’ll recover later. Your opening words, tone, and energy set the stage for the entire conversation. Consider:

  • Does your tone project confidence and composure?

  • Are your pauses intentional, allowing key points to resonate?

  • Does your language convey the power of your ideas or are you losing your audience along the way? 

  • Is your energy engaging or rushed?

Leaders need Vocal Skill 

Your virtual presence isn’t just about visuals like lighting or camera angles—it’s about how effectively you connect and inspire through sound - both your words and your voice - they are integral to your leadership brand.

Are you building trust and confidence with every interaction, or leaving room for doubt?

You only get one chance to make a first impression. Online, that impression lasts longer than you think. Make it count.

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